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ANSWERED PLAINLY

More enquiries from the traffic you already have.

Doubling traffic is hard. Doubling the share that enquires is often a few good tests away, and that work is called conversion rate optimisation. TechSetup practices it for clients across India.

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01

WHERE ENQUIRIES LEAK

Where enquiries leak.

Visitors leave without enquiring for predictable reasons: they cannot find the price path, the form asks too much, trust signals are missing, the page is slow, or the next step is unclear.

  • Forms asking for information too early
  • Missing delivery, pricing-path or contact proof
  • Slow pages on the exact step that matters
  • Calls to action that say nothing concrete
  • No reviews or work near the decision point

02

HOW CRO RUNS

One test at a time.

Each change starts as a falsifiable guess about visitor behaviour, runs against the original, and stays only if enquiries rise. Opinions lose to data every round.

  • One change per test, always
  • Enquiries as the scoreboard, not clicks
  • Losers discarded without sentiment
  • Winners documented into page standards

CLEAR ANSWERS

Common questions, answered directly.

How much traffic do I need for CRO?

Enough enquiries to read a result: roughly dozens per month per tested page. Below that, fix obvious leaks first (forms, speed, trust) and test when volume arrives.

Is CRO just changing button colours?

No. Colours are the last 1%. The big wins are offer clarity, form length, trust placement and page speed. The structural stuff visitors actually decide on.

How fast do CRO results show?

Obvious-leak fixes lift enquiries immediately; structured testing compounds over months. Anyone promising a fixed uplift percentage is guessing.

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