DECISION GUIDE
TechSetup builds custom websites. And will still tell you when a template is the smarter buy. This guide gives you the decision framework we use with clients across India, so you choose with open eyes.
01
WHEN TEMPLATE WINS
If you need a brochure site fast, your content rarely changes, and your budget is tight, a good template with professional setup beats a bad custom build every time.
02
WHEN CUSTOM PAYS
Stores, booking flows, configurators and anything with unusual logic outgrow templates quickly. Custom also wins when speed, SEO structure and brand differentiation directly drive revenue.
CLEAR ANSWERS
Upfront, usually. You are paying for design and engineering time rather than a license. Over years, a custom site you fully own can cost less than template subscriptions plus workarounds. Ask for both quotes before deciding.
Yes, and it is a sensible path. Keep your domain, content and images portable, and plan the migration with redirects so rankings survive the move.
Not by itself. Rankings come from speed, structure, content and authority. A well-set-up template with good content outranks a slow custom site. The risk is a bloated template, not templates as such.
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