DECISION GUIDE
Most redesign traffic drops are not bad luck. They are missing redirects, changed URLs and dropped content. TechSetup rebuilds sites across India with this sequence, and publishes it so any redesign keeps what it earned.
01
WHAT USUALLY BREAKS
Rankings live in URLs, content and links. A redesign that touches all three without a map gives away years of earned visibility in one deploy.
02
THE SAFE SEQUENCE
Crawl the old site, map every ranking URL to its new home, keep content parity on money pages, then watch Search Console daily for two weeks after launch.
CLEAR ANSWERS
Small temporary movement is normal while Google re-crawls. A sustained drop means something broke, usually redirects or removed content. And the Search Console comparison view shows exactly which pages.
Avoid it unless the structure is genuinely broken. New URLs cost you re-crawling time and link equity even with perfect redirects. Keep what works.
Daily for two weeks, weekly for two months: most redirect and coverage mistakes surface in the first fortnight if anyone is looking.
READY WHEN YOU ARE
SEARCH VISIBILITY
Web & App Development
Performance Marketing
SEO & Discovery
Creative & Video
Branding
AI & Automation
Analytics & Intelligence
