ANSWERED PLAINLY

An SEO audit: what gets checked, and why.

An audit is a diagnosis, not a treatment. It tells you exactly what is wrong before anyone sells you the fix. This is what TechSetup checks in every audit for clients across India, and what you should demand from anyone's.

01

THREE LAYERS

The three layers: technical, content, authority.

Technical covers crawling, indexing, speed and structure. Content covers intent match, depth and duplication. Authority covers the links and mentions that make Google trust you.

  • Crawl, indexation and sitemap health
  • Intent match and thin or duplicate content
  • Speed, mobile and Core Web Vitals
  • Backlink profile and local signals

02

WHAT YOU RECEIVE

A ranked fix list.

A useful audit ends with actions ordered by expected return. What to fix this week, this month and this quarter, each tied to the evidence that found it.

  • Every finding tied to its evidence
  • Fixes ranked by expected return
  • Quick wins separated from projects
  • Re-check criteria for each fix

CLEAR ANSWERS

Common questions, answered directly.

How long does an audit take?

A proper audit of a small business site takes days of analysis, not minutes of automated scanning. Free instant audits are lead magnets, useful as a starting hint, not a diagnosis.

Will an audit fix my rankings by itself?

No. An audit finds and prioritises; implementation moves rankings. Anyone selling the audit as the cure is selling paper.

How often should I audit?

A full audit yearly, plus a light check after any redesign, migration or traffic drop. Continuous monitoring in between catches the slow breakages.

READY WHEN YOU ARE

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