Professional Experts In Digital Marketing

Learning Digital Marketing

“DIGITAL MARKETING”, is the promotion of your brands to connect with potential customers by using the internet in a prominent manner and to connect with other forms of digital communication.

So, to unlock this magical skills of digital marketing & strategies we must overview towards our course which we would make them cover in our classes.

SEO Marketing Course

We provide comprehensive Search Engine Optimization training with hands-on experience. Learn essential SEO strategies, techniques, and tools from industry experts to enhance website visibility and drive organic traffic.

Social Media Marketing Course

Enhance your brand's online presence with our expert-led training. Learn to create engaging content, develop effective strategies, and analyze performance across platforms like Facebook, Instagram, and Twitter to boost visibility and engagement.

Google Ads Course

Master the essentials of Google Ads with our hands-on training. Learn to create, manage, and optimize campaigns from industry experts to drive targeted traffic and maximize your ROI in search engine marketing.

learn Amazon Advertising

Master Amazon Advertising with our hands-on training. Learn to create, manage, and optimize ad campaigns for targeted traffic and increased sales. Gain valuable insights from industry experts to excel in e-commerce.

COURSE OVERVIEW : Digital Markting Training

Our “DIGITAL MARKETING” course will help you to master the skills needed to succeed in this exciting field and providing the“Handzone Experience” , through our experts and experienced trainers. We would also like to provide an internship with the experience letter.

learn Digital Marketing

The Benefits To Choose Our Course

  • Expert Instructors With Industry Experience
  • Hands-On Training With Real-World Examples
  • Interactive , One-On-One Sessions And Group Discussions
  • Personalized Feedback And Support
  • Providing Complete Course Material And Resources
  • Flexible Scheduling To Fit Your Needs

Career Opportunities In This Digital Marketing Fields

  • Digital Marketing Strategist
  • Search Engine Optimization Specialist
  • Social Media Executive
  • Content Marketer
  • Email Marketing Specialist
  • Google/Facebook Ads Specialist
  • Amazon Ads Specialist
  • PPC Specialist
  • Performance Marketer_FB & Google Ad Expert

Get In Touch

Please feel free to contact us
if you need any further information

What Tools You Will Learn

  • Google Ads
  • Google Keywords Planner
  • Wordpress
  • Amazon Seller Central
  • Google Analytics
  • Google Adsense
  • Huitesuite
  • MOZ
  • Shopify
  • Meta Advertising
  • Ubersuggest SEO Tool

Digital Marketing Course Outline

In this module, you will be introduced to digital marketing from the very beginning. Keeping in mind the diverse background of students, courses equip students right from the basics of digital marketing.
Following are some important topics covered here:

  • What is digital marketing?
  • Importance of digital marketing
  • Difference between traditional and digital marketing
  • Discuss the recent trends and current scenario of the industry
  • How has digital marketing been a tool of success for companies?
  • How to use digital marketing to increase sales
  • How to conduct a competitive analysis?
  • Case studies on digital marketing strategies

Learn to create a website from scratch on WordPress through our comprehensive course. This module covers essential topics such as the various elements of a website, WordPress functionalities, and the step-by-step process to build a fully functional website.
Here’s a list of key topics that should be included in your curriculum

  • Understanding the functionality of WordPress
  • How to develop a website
  • How to incorporate different design elements into your website
  • How to add content
  • Install and Activate plugins
  • The functionality of different plugins

Search Engine Optimization (SEO) involves modifying your website to rank higher on search engine results pages (SERP). It is a critical and complex part of digital marketing courses. However, with the right teaching methods and support, learning SEO becomes manageable.
Here’s a list of key topics that should be included in your curriculum

  • Introduction to Search Engine Optimization
  • How does Search Engine work
  • On-page SEO – concepts like content research, keyword research, meta tags
  • Off-page SEO – link building
  • Keyword Research
  • Factors affecting the rank of a webpage

Search Engine Marketing or SEM involves the advertising of a company’s website by increasing its visibility on a search engine’s result page (SERP) principally by paid efforts. Most of the courses will teach you how to carry out SEM activities via the Google Ads platform.
Here’s a list of topics that should be covered in your curriculum –

  • Features of the Google Ads platform and its algorithm
  • Creating campaigns
  • Search volume
  • Google Adwords
  • Ad Creation
  • Site & Keyword Targeting
  • CPC, CPA & CPM-based Accounts
  • Demographic Targeting
  • Google Keyword Planner
  • Concepts of CPM, CLV and other such metrics

Social Media Marketing (SMM) uses both paid and organic techniques on platforms like Facebook, Instagram, YouTube, and others to drive traffic to a company's website. This module will teach you to develop effective social media strategies across various platforms, including Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+, Snapchat, and more.
Here’s a list of key topics that should be included in your curriculum:

  • Understanding how SMM works & how businesses leverage social platforms
  • Targeting Demographics through social media
  • Metrics like cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM), and more.
  • Social Media Analytics
  • Social Media Advertising

Content Marketing is a strategic approach focused on attracting and retaining a target audience by creating and sharing relevant and valuable content, ultimately driving profitable customer actions. This module offers in-depth training sessions that explore the significance of content marketing.
You'll gain comprehensive knowledge about different types of content and how to leverage trending topics effectively.
Key topics covered in this curriculum include:

  • Content bucketing
  • Creating a social media content calendar for a brand
  • Content marketing tools
  • Guest blogging

Web Analytics involves analyzing a website visitor’s behavior. In this module, you will learn how to track and interpret a visitor’s actions using Google Analytics. It entails tracking website metrics and interpreting the data for user insights.
Key topics covered in this curriculum include:

  • Google Analytics
  • Concepts of bounce rate, page views, session time
  • Optimal usage of Google Analytics
  • Behavior and acquisition reports

Web Remarketing involves using a JavaScript tag to display targeted ads to visitors who have previously visited your website or taken specific actions on it. The primary goal is to reconnect with these past visitors by delivering relevant advertisements, encouraging them to return.
Key topics covered in this curriculum include:

  • Fundamentals of remarketing
  • Creating a remarketing list
  • Setting up remarketing lists on Google Ads
  • Utilizing Google Ads tags and Facebook Pixel code
  • Dynamic remarketing and relevant case studies

To excel in digital marketing, grasping the role of design is crucial. This encompasses the fundamental principles, elements, and techniques that underpin effective design in various fields, including graphic, web, and industrial design.
Key topics covered in this curriculum include:

  • Characteristics of an ad
  • Creating attractive creatives
  • Color theory
  • Designing tools
  • Understanding aesthetics
  • Essential design principles: typography, colors, and themes

E-commerce management involves overseeing an online store and its operations to ensure a seamless customer experience. This module covers essential aspects of e-commerce, including creating an e-commerce website from scratch and understanding its various types.

Key topics covered in this curriculum include:
  • Fundamentals of e-commerce
  • Product keyword research
  • Inventory management
  • Supply chain management
  • Packaging and shipping processes
  • Selling on different online platforms
  • Uploading products to online marketplaces
  • Business process optimization

Google Tag Manager (GTM) serves as a virtual assistant for website owners, simplifying the installation and updating of scripts and tracking codes without altering the site's actual code. GTM also streamlines the management and updating of tracking in Google Analytics 4 (GA4) without the need for complex code adjustments.
Key topics covered in this curriculum include:

  • Understanding the fundamentals of Google Tag Manager.
  • Setting up GTM for efficient tag management.
  • Integrating Google Analytics with GTM to enhance tracking capabilities.
  • Exploring core components of GTM and their functionalities.
  • Tracking user interactions such as video views, link clicks, element visibility, and page scrolls.
  • Implementing eCommerce event tracking to measure sales and conversions.
  • Configuring Facebook Pixel using GTM

Google My Business (GMB) helps businesses can handle their online presence on Google with the help of this web tool offered by Google. Businesses can manage customer reviews, create and update their business information, and engage directly with consumers through Google Maps and Search by using Google My Business.
Key topics covered in this curriculum include:

  • How to Set up a GMB Account.
  • How to Optimize your GMB listing.
  • How to turn GMB into a lead-generating machine for your business.
  • How to collect organic reviews and build trust with local users.
  • How to tackle negative reviews strategically and protect your reputation.
  • How to manage multiple GMB listings with ease and efficiency.

Influencer Marketing, Podcast Marketing, Marketing Automation, etc are a few digital marketing subjects that have recently been picked up and are highly effective but are not offered by all courses currently. Thus make sure to choose a course that includes these topics as they’re highly in demand today.

Ready to unlock your “DIGITAL MARKETING”, potential? Enroll now and take the first step towards a rewarding career in this exciting field!

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